Explores how brands are built, positioned and defended in competitive markets. Participants develop a brand strategy for their own organisation.

Delivered inside your institution on dates that suit you. How in-house delivery works
[CLIENT TO CONFIRM: full programme outline: objectives, who should attend, content and assessment]
Send us your details and we will confirm availability, fees and the registration form for TPD-15. Group rates apply when three or more people from the same organisation attend.